Microsoft is ending Copilot support on smart TVs
Nearly two years after LG and Samsung announced at CES 2025 that their latest smart TVs would include access to Microsoft's Copilot, the company is ending support for the AI assistant's functionality on all TVs this year, according to a report by Windows Central. The news comes n
Microsoft's decision to end Copilot support on smart TVs marks a significant shift in the company's approach to integrating its AI capabilities into various devices. This move comes as a surprise, given the initial excitement around Copilot's potential to enhance user experience on smart TVs. The fact that LG and Samsung had integrated Copilot into their latest smart TVs, announced at CES 2025, suggests that there was some level of collaboration and expectation around the feature's adoption.
The end of Copilot support on smart TVs highlights the challenges of sustaining AI-powered features across different devices and platforms. As the AI landscape continues to evolve, companies must carefully consider their investments in AI capabilities and prioritize areas where they can deliver the most value. For Microsoft, this might mean focusing on more core areas, such as its Azure and 365 offerings, where AI can have a more direct impact on business outcomes.
As the smart TV market continues to grow, it's essential to watch how other players in the industry respond to Microsoft's move. Will LG and Samsung look to integrate alternative AI assistants into their smart TVs, or will they focus on developing their own proprietary solutions? Additionally, the impact on users and their expectations around voice control and AI-powered interfaces will be worth monitoring. The next step for Microsoft will be to communicate clearly with users and partners about the implications of this change and how it plans to evolve its AI strategy moving forward.
Originally reported by theverge.com. ProxyNews adds analysis for ai & agent economy readers.